Monday, April 28, 2008

Developing A Niche…What Makes Your Community Unique?

The world is global now…and South Dakota needs to realize just how unique our resources are when compared to the rest of the world. It is a global economy and society: that means we should be attracting visitors from all over the world. We need to develop our niche…and utilize our strengths.

Rapid City is not the only community in South Dakota that could benefit from developing a brand name. Every community has a different story to tell, a different cultural identity, and a different historical background and characters. Sit back and think about the potential of your community. What is the history, culture, and geographic location? These are all questions worth answering, especially when developing brands and niches.

How can your community develop a brand for itself?

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