Branding…

I have touched on this topic before, but I believe it is very important. Rapid City can develop for itself a brand and an image that sets it apart from competition. By utilizing its geographic location and other resources, Rapid City can attract business and tourism.

The point I am trying to make is that Rapid City is not Sioux Falls, or Denver. Rapid City is Rapid City. In order to maximize its efforts at development, the Rapid City Image must be out there.

Every town in South Dakota could, and should, learn from Rapid City. Just because you do not have Mount Rushmore, or a large population, that doesn’t make your town, history, culture, or heritage any less interesting. In fact many of the historic and cultural treasures of South Dakota are found off the beaten path. Tourists travel along Interstate 90 to get to the Black Hills, but there is much more in South Dakota. We have museums, activities, and really cool historic sites nowhere near the interstate.

I strongly encourage every town in South Dakota, large or small, to make use of its identity and uniqueness…